When blogging was still a very new phenomenon, blogger-turned-journalist Sarah Carey was asked to describe it. She wisely defined it as a pen and paper. Infinite possibilities.
Social media shares the same fluid definition. It’s easy to feel like a writer with a creative block. And yet there is significant pressure to use it as a revenue generating business tool.
Richard Branson uses Facebook to cover his public charity work, climate change and beating poverty activity. He uses Google Plus to cover his business leadership and service launches. He stays in touch there with a close circle of those connected to his brand.
That’s just one way to do it.
Another effective way to use social media is to show what inspires you.
A graphic designer might share pictures of visually striking and beautiful things that are not obvious to the average beholder. This proves she has a good eye for design. That’s a USP.
A recruitment agency might share a commentary on the latest trade union negotiations, even if it has nothing to do with their industry. This shows they closely follow and understand the subtle science of negotiating, and could probably get you a better salary than you could negotiate on your own.
So, with that in mind, here’s a marketing campaign that inspired me. Try watching this Herman Millern recruitment video and not visiting their website afterwards.