Practical Marketing Planning

Suffering from Insomnia?


Writing down your marketing vision helps to share it with your team. It also means you don’t have to keep everything in your head – which means a better night’s sleep!

Like all goals, there is a better chance of achieving them if they are written down. 4X better according to sources.

When you search for marketing planning templates, there are so many options, it’s impossible to choose one.

During my time working in the marketing department of a global company, we used this strategic marketing planning approach.

Here’s why I recommend it:

  • Get a long term view with short term actions.
  • Use existing data sources for a more tangible feel.
  • Build in your competitive strengths & USPs.
  • Ensure your marketing strategy comes directly from your business strategy, and subsequently your marketing activities support your marketing strategy.
  • Estimate return from individual activities. This identifies quick wins and leads to more straightforward decision-making.

What can a Marketing Professional do for you?


Achieve your Sales Targets

An experienced marketing professional will work with you and your team on strategy, execution and optimisation. Your business strategy and goals are central to every activity and will be reflected in every single piece of work.

Drive Marketing Return on Investment (ROI)

The goal is simple: to drive ROI both in the short and long term. This is achieved by getting the best possible response rates and using efficient, economical processes to manage cost.

Save on Design and Print

Almost every project involves working in dispersed teams in a variety of functions. Fast, efficient delivery on time and on budget is a given. Experience brings a wealth of knowledge on how to drive the best results from everyone involved in the project.