My favourite direct marketing piece

Irish lottery ticket

A marketing team with large budgets receives lots of mailshots. Everything is trying to get your attention. One piece I remember vividly was a simple letter with a lotto ticket enclosed.

It’s impossible not to 1) check the ticket and 2) marvel at how the sender got your complete and undivided attention. It was also a very low budget execution for a B2B marketing campaign.

In spite of it’s simplicity this technique has not been overused.

And if you’d like to brainstorm new ideas for cold calling hot prospects, please get in touch.

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